New York-Based Legacy Fashion Retailer Barami Launches New Line

Published: 23rd May 2011
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The brand new P.Luca for Barami clothing line, an extension of the Barami brand, has recently launched. The P.Luca for Barami line caters to the professional woman and can be found at any Barami store location, and online at in the new e-commerce store.

Since 1980, Barami has been a fixture on the New York fashion scene, bringing professional women the quality, affordable, fashion-conscious and versatile clothing they need to move easily from a day in the office to an evening out. Now, founder of Barami, Bahram Hakakian, and his daughters Neda and Nika, are proud to announce the launch of P.Luca for Barami and the extension of the Barami line.

Fashion designer, Bahram Hakakian opened his first retail location, Barami, at 24 years of age, with a vision of bringing women high quality, fashionable clothing for an affordable price. His daughters, Neda and Nika grew up loving fashion and began working in the Barami retail locations at age 16. They now hold senior management positions within the company Ė Neda is currently the VP of Merchandising and Nika is the District Manager of the retail locations.

As Nika and Neda grew within the company, they started envisioning a line that combined their fatherís design on fashion classics with the style they enjoy as younger women. They began to collaborate with Bahram on a line that was specific enough to fit the Barami brand, while being affordable and of lasting quality. As a compliment to Baramiís recently launched high end, Patritzia Luca Milano line, Nika and Neda developed the P.Luca For Barami line.

"Today's woman is very conscious of what she spends her money on," says fashion designer/retailer, Bahram Hakakian of Barami. "I want to provide her with a solution to her fashion and financial needs." Barahmís vision is simple: to provide women with fashionable, affordable, quality clothing that can be worn to work as well as for social occasions.

Bahram feels it is essential to make outfits versatile. Because women are a major part of the work force, Bahram understands that their time is limited. His solution is to create outfits that could be worn to work, then with the simplicity of adding accessories like a scarf, or tying up a garment in another fashion, could be transformed from a work outfit to a dinner outfit and beyond.

Virtually everything is handled out of the New York City headquarters. From designing to manufacturing to retailing, Bahram does it all. "We are able to pass along great savings to our clientele because there isn't a middleman markup," assures Bahram. By overseeing it all, Bahram is also able to keep close tabs on quality control. "Itís not just about today's sale, it's about building a long-term relationship. We want our customers to know that when they buy Barami clothing, they are buying quality clothing."

P.Luca for Barami welcomes you to visit their new website and e-commerce store at You can also find them across the web on Twitter @PLuca4Barami and on Facebook at

For additional information about the new clothing line, high-resolution photos, store locations and contact information, you can view the electronic press kit:

To raise excitement around the new P.Luca for Barami brand, they will be holding sales, promotions and special events just for their social media friends, fans and followers. Watch for announcements via Twitter and Facebook.

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